The Importance of WHY
I’m going to slightly move away from my typical blog posting strategy of writing about some sports experience I’ve recently had followed by a slew of pictures in an attempt to document my sporting adventures and sporting EQ while showcasing how cool my life is to the readers of this blog. I’ve been reading this interesting book called Start with Why by Simon Sinek. I first found out about the author a few weeks when an eyo-opening interview of his on millennials went viral and soon after a friend recommended that I read this book. I bought it on Kindle and have been reading it in the mornings during my 30 minute drive to work which I’ve found is an excellent strategy to mentally prepare myself for office each day. The book has a simple message for leadership: focus on the Why. This means to clearly understand and identify the purpose of building your organisation; more generically be clear on the organisation’s intended contribution to the world. I’ve taken this